Bread market leader Gardenia Bakeries officially opens its new most advanced, fully-automated bread manufacturing facility in Mindanao to serve the increasing demand for Gardenia products in the south.
The new plant will have a capacity of producing 130,000 loaves and buns a day which will be distributed with an increased fleet of trucks all over the region. It is also expected to generate hundreds of employment and contribute to the economic growth in the region.
Gardenia president Jun Umali said the new plant and expanded operations in Mindanao will now give consumers fresher bakery products and continual stock availability and accessibility. “We are now bringing Gardenia breads closer to our consumers with the opening of our newest plant. With our current distribution capabilities, Gardenia is available in Davao, Cagayan de Oro, General Santos, Surigao and Zamboanga del Norte, Butuan and Kidapawan but we will intensify our market penetration and saturation to widen our network, and eventually, reach every corner of Mindanao,” Umali asserted.
Fully automated bread plant
The 2.5-hectare world-class Gardenia plant, located in PHIVIDEC Industrial Estate, Misamis Oriental, adjacent to Cagayan de Oro City, is now the most advanced bread manufacturing plant in Mindanao.
“This completely new breadline features robotics and the latest innovations in modern baking. All major pieces of equipment are sourced from the best and reliable bakery equipment suppliers in Germany, the Netherlands, United States, Malaysia, and Japan,” Umali shared. He added that the integration of these pieces of machinery and equipment into one unit is the company’s expertise learned from Gardenia’s operations in Asia-Pacific, thus enabling them to develop a proprietary manufacturing process unique to Gardenia Philippines.
Umali also shared that the plant is designed to allow consumers to witness and experience the modern baking process through a catwalk plant tour especially for consumers from Mindanao.
Quality bread offerings
“To ensure the high quality, freshness and great taste of Gardenia products, we use flour made from US wheat, milled to Gardenia’s high-quality specifications, milk from Australia or USA, and other imported premium ingredients,” Umali assures.
A wide variety of Gardenia products will be produced in the Mindanao bread facility, including white breads, health bread selections, flavored loaf offerings, and buns or pandesal. Gardenia’s affordable loaf brand, Neubake, is also offered.
Strategic facility location
Umali explained that choosing a site adjacent to Cagayan de Oro as the location of the P1-billion investment is a strategic move. “Our new plant is purposefully located not only for Mindanao commercial operations. This will also serve as support to our Cebu plant or Visayas market. We can also dispatch breads easily to other areas when the need arrives, especially in the event of major calamities or natural disasters in those areas,” he explained.
“Moreover, the plant’s proximity to the ports of Cagayan de Oro, the gateway to Mindanao, ensures the availability and accessibility of ingredients,” Umali added.
Continued growth and leadership
Umali emphasized that the construction of the Mindanao plant is a continuation of the company’s goal to reach more of its consumers.
“With Gardenia in Mindanao, world-class quality bread products that will satisfy your appetites as well as feed your hearts will be at your fingertips. Our products will come to you fresh, delicious and healthy as we take Gardenia and breadmaking to the next level,” Umali concludes.
