KROMA Entertainment, a company backed by the Globe Group, recently gave media and viewers a taste of its “tradigital” brand of entertainment when it launched on April 6 with a visual bang.
KROMA introduced its entertainment brand through an extended reality (xR) disguise event rarely seen in the Philippines, bringing a magical and immersive experience for its online audience by combining the physical and virtual worlds.
Far from the usual green screen execution, xR disguise is a more dynamic and intense production. It allowed KROMA officials to interact smoothly with complex virtual effects and real-time computer graphics, resulting in more natural shots.
The xR disguise platform creates exciting live visual experiences based on augmented reality (AR), virtual reality (VR), and mixed reality (MR). It was used by many world-class acts, such as the globally popular boy band BTS in its “Love Yourself: Speak Yourself” world tour, and international singer Katy Perry in one of her American Idol performances.
KROMA used the same technology in its launch, where it introduced its various brands across the entertainment spectrum, straddling traditional and digital media.
For spectacular xR disguise productions similar to what the KROMA launch showcased, LiveMNL, KROMA’s full-service activation brand, is all set to take on the challenge. Denise Seva, Head of LiveMNL and Music, said they continue to evolve by integrating the live component and product and tech innovations in the digital space.
“We at LiveMNL are always on the lookout for something fresh and innovative in delivering our events – be it ours or for our clients. I’ve seen a lot of comments that people were very impressed and happy with what we produce, so expect more of that coming from LiveMNL,” Seva said at the launch.
Meanwhile, KROMA CEO Ian Monsod said the launch production is not the sole proof that shows how KROMA is going beyond content to further enrich the audience experience.
By being part of the Globe Group’s telecommunications and technology ecosystem, KROMA can connect consumers to related interests and passion points, communities, brands, websites, apps, and services essential to their daily lives.
“We are a diverse team of passionate individuals who bring together varying perspectives and points of view to create something engaging, exciting, and trailblazing for the Filipino audience. We do this across our ecosystem of brands, creators, content, and experiences. We have something for everyone’s entertainment,” Monsod said.
KROMA, a company backed by the 917Ventures Retirement Fund, operates LiveMNL, UPSTREAM, ANIMA, Secret Menu, Paradise Rising, NYMA, Wonder.PH, and FreebieMNL. It also partnered with ABS-CBN and 917Ventures on the country’s first fully multi-screen interactive free TV channel called PIE.
KROMA is one with the Globe group in its commitment to innovation, in line with the United Nations Sustainable Development Goals, particularly UN SDG No. 9, highlighting the roles of infrastructure and innovation as crucial drivers of economic growth and development.