Highlights GCash Tourist, Tap to Pay, and New AI-Powered App Experiences, and More
GCash, the Philippines’ leader in digital financial services, unveiled groundbreaking innovations at this year’s GCash Futurecast, revolutionizing the country’s fintech landscape and elevating consumer experience.
Martha Sazon, President and CEO of GCash, shared, “Today, you can expect innovations that will “Change the Game”. But, the real game-changer is how we can make a meaningful impact on Filipino lives.”
She adds, “to innovate not only to provide access, but to be their partner towards better Financial Health and Wellness.”
State-of-the-Art Security
GCash FutureCast 2024 started with the introduction of Online PaySafe, an added security feature when you add to cart, for worry-free online transactions. With this feature, customers are directed to the GCash app during their payment process to complete their transaction using multi-factor authentication. This enhances security by reducing open windows and tabs that expose user accounts to possible takeovers, payment scam links, and website spoofing.
Getting help is now made easier with Gigi. Powered by generative AI, Gigi is now equipped to handle common queries and escalate complex issues seamlessly. Gigi can also conduct security checks, access past conversations, and connect users to live agents when needed.
To combat online fraudsters, GCash, in partnership with Chubb, introduced Send Money Protect. For as low as PHP 30, users can now opt to insure their transactions of up to PHP 15,000 for 30 days. This covers transactions from potential scammers who pretend to be someone they know or disguise themselves as a legit store.
Design Innovations
GCash also introduced three new app designs for a more intuitive experience. Dashboard 3.0 features a new look with easy navigation that allows customers to access their favorite GCash products at one glance. With its new save, borrow and grow tabs, users can now view their most-used features in the app.
The new and improved GCat & Friends, your new money smart besties, are ready to help make money management more fun and educational. Joining GCat are her friends Corey G, sniffing out all the hottest deals, and GRaf reminding customers when it’s time to start saving and investing.
Money Manager is a real time spend tracker that visualizes spending on the app to help customers spend and save wisely.
AI-Powered Experiences
GCash revealed new AI-powered innovations, starting with GScore AI, GCash’s customer trust score powered by AI, to help you borrow better. No need for forms or additional documents, this feature calculates users’ creditworthiness and loan eligibility based on their daily app behavior.
Hyper-Personalized Ads powered by AI is GCash’s ad-serving platform that learns users’ shopping preferences and matches them with personalized offers from GCash partners and merchants. It handpicks the best deals that the customers will love, much like a personal shopping assistant.
All these innovations are designed with the financial progress of Filipinos in mind. By offering secure, accessible, and innovative financial solutions, GCash continues to empower every Filipino to manage their finances better and build a brighter future for themselves.
Experience the future of fintech today and download the GCash app, available on the Huawei App Gallery, Google Play Store, and the App Store.
